Lotic has implemented a new mantra for our work:"Turning Blue in Green." What does this mean? Water rights have historically been one dimensional- the claimed use and appropriation. We call this monolithic view of water BLUE. In contrast, Lotic is pursing opportunities associated with GREEN. Green represents wealth, efficiency, sustainability, and future management. Rather than taking a static view of water, the company focuses on the new market opportunities associated with change. Our business is turning blue into green.Montana Associated Technology Roundtables recently posted a write-up on Lotic and this new concept. I will expand on this mantra in future posts.
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